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Research papers

Show me the money!

This paper examines the reasons why finding a robust and continuous measure of the value of marketing investment within a business remains an elusive topic. Terms such as return on marketing investment, brand value and intellectual assets are...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Kristin Hickey, Simon Le Couteur
Company: The Leading Edge
September 14, 2003
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Citation

Hickey and Le Couteur (2003a, September 14). Show me the money!. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/show-me-the-money-


Research papers

The marketing of marketing research business in Latin America

Nielsen is able to spot screen and track down relevant trends to the marketing research business as soon as they emerge in a specific country and if that small creek has the momentum to be turned into a mighty river, Nielsen is in the position of...

Catalogue: Latin America 1991: Exchanging Experiences
Author: Andrea Buscaglia
Company: Nielsen
May 5, 1991
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Citation

Buscaglia, A. (1991a, May 05). The marketing of marketing research business in Latin America. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-marketing-of-marketing-research-business-in-latin-america


Research papers

Introduction

The seminar was intended to deal with research management both in manufacturing companies and in research agencies but almost inevitably a bias crept in because of the nature of the people who chose to attend and a greater emphasis tended to be...

Catalogue: Seminar 1974: Managing Market Research As A Business
Author: Julia Ann Burdus
July 22, 1974
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Citation

Burdus, J. (1974a, July 22). Introduction. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/introduction-1212


Research papers
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Citation

Burdus, J. (1974a, May 01). Some conclusions of the seminar. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/some-conclusions-of-the-seminar