Resources Library by ANA

Research World (April 2005)

MR too has become increasingly international. The process of adapting the organisation, the concentration and the growth of international research has been client-driven. But just how well does the industry handle diversity in 2005? For several years...

Catalogue: Research World 2005

Author: ESOMAR B.V.

April 1, 2005

ESOMAR Annual Market Study 2003

This report, which covers the year 2003, is the sixteenth published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR representatives and other informed sources. We...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 1, 2004

Show me the money!

This paper examines the reasons why finding a robust and continuous measure of the value of marketing investment within a business remains an elusive topic. Terms such as return on marketing investment, brand value and intellectual assets are...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Kristin Hickey, Simon Le Couteur

Company: The Leading Edge

September 14, 2003

ESOMAR Annual Market Study 2002

This report, which covers the year 2002, is the fifteenth published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR Representatives and other informed sources. We...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 1, 2003

ESOMAR Annual Market Study 2001

This report, which covers the year 2001, is the fourteenth published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR Representatives and other informed sources. We...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 1, 2002

Research World (July 2002)

The US is the world’s largest single research market, with spending at $6.2 billion in 2001, but in the wake of recession and the September 11 attack, growth of the US market for market, media and public opinion research in 2001 dropped to 4%...

Catalogue: Research World 2002

Author: ESOMAR B.V.

July 1, 2002

ESOMAR Annual Market Study 2000

This report, which covers the year 2000, is the thirteenth published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR Representatives and other informed sources. We...

Catalogue: Global Market Research

Author: ESOMAR B.V.

September 1, 2001

Research World (June 2001)

The Asian economic crisis is over, some say, or is the worst yet to come? The storm is still raging but market research in the Asian Pacific is doing fine.The industry is able to recover faster than other industries and even in the less developed...

Catalogue: Research World 2001

Author: ESOMAR B.V.

June 1, 2001

Research World (April 2001)

Growth of the US market for market/media/public opinion research continued to slow for the third consecutive year as determined by the US market research newsletter. Inside Research. Year 2000 growth was 9.0% over 1999, reaching US$ 5.9 billion. The...

Catalogue: Research World 2001

Author: ESOMAR B.V.

April 1, 2001