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Magazines

Revue Française du Marketing 2000 (N. 179/180)

Ce numéro spécial de la Revue Française du Marketing est consacré au Marketing Automobile,c'est-à-dire à des exemples de problèmes concrets de marketing que les entreprisesdu secteur rencontrent, notamment les constructeurs...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
April 1, 2000
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Citation

, A. (2000a, April 01). Revue Française du Marketing 2000 (N. 179/180). ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-2000-n-179-180-


Research papers

The nature and pattern of advertising and related research

The Marketing Communications Research Unit at Cranfield School of Management is currently conducting a long term empirical study of the Measurement of Advertising Effectiveness. It is sponsored by some 20 major organisations in the U.K., covering...

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Authors: David Corkindale, Sherril Kennedy
June 15, 1973
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Citation

Corkindale and Kennedy (1973a, June 15). The nature and pattern of advertising and related research. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/the-nature-and-pattern-of-advertising-and-related-research


Research papers

Market monitoring through attitude research

The need to monitor market changes, competitive activities and own performance is satisfied with a measurement procedure based upon consumer attitudes. In addition to being simple and inexpensive to administer, the procedure demonstrates reliability,...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: Stephen J. Arnold, Douglas J. Tigert
April 1, 1974
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Citation

Arnold and Tigert (1974a, April 01). Market monitoring through attitude research. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/market-monitoring-through-attitude-research


Research papers

Summing up

Summary from the Seminar 1976 on "Research into distribution problems and consumer purchasing behaviour for the publishing industry".

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Edward W. Whitley
December 1, 1976
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Citation

Whitley, E. W. (1976a, December 01). Summing up. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/summing-up


Research papers

The fragrance industry

This paper reviews the size of the cosmetics and toiletries fragrance market globally and regionally.By describing the key macro-economic, consumer and industry trends and influences shaping market performance, the authors examine the current state...

Catalogue: Fragrance 2007
Authors: Clare Lees, Diana Dodson
Company: Euromonitor International
November 14, 2007
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Citation

Lees and Dodson (2007a, November 14). The fragrance industry. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/the-fragrance-industry


Research reports

Global Market Research 2017

Global Market Research 2017 is the 29th annual industry study undertaken by ESOMAR, in cooperation with BDO Accountants & Advisors. The report reviews the size and performance of the market research industry and explores how the research market...

Catalogue: Global Market Research
Author: ESOMAR B.V.
October 6, 2017
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Citation

B.V., E. (2017a, October 06). Global Market Research 2017. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/global-market-research-2017


Research reports

Country Market Research 2019: Romania

The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports reviewing the size...

Catalogue: Global Market Research
Author: ESOMAR B.V.
October 29, 2019
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Citation

B.V., E. (2019a, October 29). Country Market Research 2019: Romania. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/country-market-research-2019-romania


Research reports

Country Market Research 2019: Italy

The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports reviewing the size...

Catalogue: Global Market Research
Author: ESOMAR B.V.
November 6, 2019
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Citation

B.V., E. (2019a, November 06). Country Market Research 2019: Italy. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/country-market-research-2019-italy


Research reports

Country Market Research 2019: Thailand

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global...

Catalogue: Global Market Research
Author: ESOMAR B.V.
October 17, 2019
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Citation

B.V., E. (2019a, October 17). Country Market Research 2019: Thailand. ANA - ESOMAR. Retrieved June 04, 2023, from


https://ana.esomar.org/documents/country-market-research-2019-thailand