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Research papers

Energy saving in private households

The programme of research described here is ambitious. Not many products have the benefit of so high an expenditure on research. What emerges is the complexity of the consumer’s choice. Admittedly the decision involved is a conscious and...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Nicholas Phillips, Elizabeth H. Nelson
June 15, 1980
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Citation

Phillips and Nelson (1980a, June 15). Energy saving in private households. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/energy-saving-in-private-households


Research papers

The cost comparison of market research in Western Europe

One of the things which has consistently puzzled international researchers over the years has been the relationship between the costing of the same job in different countries. This paper represents an attempt to collate a number of job cost...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Peter J. Hayes
June 15, 1984
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Citation

Hayes, P. J. (1984a, June 15). The cost comparison of market research in Western Europe. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/the-cost-comparison-of-market-research-in-western-europe


Research reports

ESOMAR Annual Market Study 1989

This current report covers the 1989 market statistics. For the second year in succession ESOMAR has compiled a report on the market statistics.These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1990
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Citation

B.V., E. (1990a, September 01). ESOMAR Annual Market Study 1989. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/esomar-annual-market-study-3569


Research reports

ESOMAR Annual Market Study 1991

This current report covers the 1991 market statistics. For the fourth year in succession ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1992
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Citation

B.V., E. (1992a, September 01). ESOMAR Annual Market Study 1991. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/esomar-annual-market-study-4042


Research papers

Market research

There is a large number of excellent publications - books, articles, etc. - on the principles, purpose and practice of market research. But few of them give much consideration to the question of how to decide how much market research, in terms of...

Catalogue: The European Marketing Research Review 1967
Author: A. S. Windett
August 1, 1967
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Citation

Windett, A. S. (1967a, August 01). Market research . ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/market-research-


Research reports

ESOMAR Annual Market Study 1994

This current report covers the 1994 market statistics. For the seventh year in succession ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1995
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Citation

B.V., E. (1995a, September 01). ESOMAR Annual Market Study 1994. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/esomar-annual-market-study-1994


Research papers

Where are we starting from

I want to base on a review of market research expenditure worldwide. It is a notorious truism that the market research industry is among the least well researched of any. Estimates of expenditure are hard to come by and even when found are...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Eileen Cole
September 1, 1980
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Citation

Cole, E. (1980a, September 01). Where are we starting from. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/where-are-we-starting-from


Research reports

ESOMAR Annual Market Study 1999

This report, that covers the 1999 market statistics, is the twelfth annual report published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2000
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Citation

B.V., E. (2000a, September 01). ESOMAR Annual Market Study 1999. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/esomar-annual-market-study-1999


Research reports

ESOMAR Annual Market Study 2000

This report, which covers the year 2000, is the thirteenth published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR Representatives and other informed sources. We...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 2001
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Citation

B.V., E. (2001a, September 01). ESOMAR Annual Market Study 2000. ANA - ESOMAR. Retrieved June 07, 2023, from


https://ana.esomar.org/documents/esomar-annual-market-study-2000