Resources Library by ANA

The concerns and needs of insurance customers with particular focus on the situation in East Germany

Due to the increased perception of risk, the population is more strongly oriented towards insurance protection. In both East and West Germany, more than half of the population advocates having the most comprehensive insurance coverage possible for...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Authors: Renate Köcher, Sylvia Roth-Flockerzi

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1994

Example of a planning system for the community Of Worpswede

The communities in the Federal Republic of Germany are confronted with continually changing environmental conditions, which necessitate a constant checking of their attitudes and a systematic, purposive and long-range-efficient adjustment work. The...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning

Author: Erich M. Ruczinski

September 1, 1973

The organisation of market research within manufacturing and marketing companies

This paper deals with organisational problems arising in connection with fitting market research into the general framework of a manufacturing or marketing company and further with the impact of the various aspects of organisation on the use of...

Catalogue: Seminar 1974: Managing Market Research As A Business

Author: Herr Rüping

May 1, 1974

Methodical approaches to a study of the labour market in an economy of full employment

For the first time in the history of the world of industrial labour the situation in Germany is characterised by the fact that the jobs available exceed the labour supply. This state of affairs, called full employment by the economists, does not...

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Author: Viggo Graf Blücher

June 15, 1961

New research results require methodological change

Coverage findings can be manipulated depending on the choice of pre-coded response models. The relationship between response and sorting pre-choice alternatives leading to a "yes" or "no" decision has a particular influence here. Internationally,...

Catalogue: Seminar 1980: Media Measurement And Media Choice

Authors: Friedrich W. R. Tennstädt, Renate Köcher

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1980

Polls, media and the law in the Federal Republic of Germany

The German Law on the European Election does not contain any provisions concerning the publication of results from surveys conducted among voters during the European Parliament election in June 1979. The national laws in Europe vary considerably....

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Author: Walter Rudolf

June 15, 1980

International advertising tracking

With the development of the global brand strategy, and accompanying it, the global advertising campaign, there follows closely behind the international advertising tracking research. If there is a uniform brand strategy for each country in which a...

Catalogue: Seminar 1988: International Marketing Reserarch

Authors: Lucy Pardy, Astrid Carl-Zeep

June 15, 1988

Consequences of the fall of the Purity Law (Reinheitsgebot) for the German beer market

In the following investigation a yet topical subject is taken up, namely the possible consequences for the beer market arising from the verdict of the European Court of Justice to repeal the purity law. The German beer market is a fragmented market...

Catalogue: Seminar 1990: Countdown to 1992

Author: Klaus D. Richard

Company: Nielsen

June 15, 1990

Identifying opinion leaders (German)

This paper presents an instrument which serves to identify opinion leaders, a simple "strength of personality scale" developed by the Institut fur Demoskopie Allensbach and sponsored by the Spiegel Publishing Company. Testing the instrument with a...

Catalogue: ESOMAR Congress 1985: Broadening The Uses Of Research

Author: Elisabeth Noelle-Neumann

Company: Institut für Demoskopie Allensbach GmbH

June 15, 1985