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Research papers

Summing up

Summary from the Seminar 1976 on "Research into distribution problems and consumer purchasing behaviour for the publishing industry".

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Author: Edward W. Whitley
December 1, 1976
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Citation

Whitley, E. W. (1976a, December 01). Summing up. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/summing-up


Research papers

Affinity and communication indices as qualitative scales for the selection of target groups

In a market which is becoming increasingly narrow for the print media, certain future directions are recognisable, all of which require increased target group research. New magazines devoted to new target groups are developed from editorial sections...

Catalogue: Seminar 1981: Publishing in the 1980's
Authors: Georg Gramse, Kurt Ludwig
June 15, 1981
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Citation

Gramse and Ludwig (1981a, June 15). Affinity and communication indices as qualitative scales for the selection of target groups . ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/affinity-and-communication-indices-as-qualitative-scales-for-the-selection-of-target-groups-


Research papers

How and why people buy magazines in the Netherlands

This paper intends to give a survey of the marketing and distribution of consumer magazines in the Netherlands by the Verenigde Nederlandse Uitgeversbedrijven (United Dutch Publishing Companies). In this report a survey is given of recent research...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Authors: Huybert Boermans, Rob Van Prattenburg
November 1, 1979
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Citation

Boermans and Van Prattenburg (1979a, November 01). How and why people buy magazines in the Netherlands. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/how-and-why-people-buy-magazines-in-the-netherlands


Research papers

Up-market target groups (UTG): Competencies- consumption-communication

STERN here with presents the study "Up-Market Target Groups UTG (Gehobene Zielgruppen)" in which the attitudes and behaviour of West German senior executives in industry and administration are analysed. Around 3 million members of the West German...

Catalogue: Seminar 1982: Improving Media Research
Authors: Marianne Wagner, Jörg Laufer
June 15, 1982
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Citation

Wagner and Laufer (1982a, June 15). Up-market target groups (UTG): Competencies- consumption-communication. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/up-market-target-groups-utg-competencies--consumption-communication


Research papers

New magazines

This paper describes some practical marketing research techniques, used by VNU (United Dutch Publishing Companies) in order to indicate in a reasonably adequate and reliable way the market possibilities of a new magazine. Based on the results of this...

Catalogue: Seminar 1986: New Developments In Media Research
Author: John Rodenburg
November 2, 1983
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Citation

Rodenburg, J. (1983a, November 02). New magazines. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/new-magazines


Case studies

Problem detection analysis: A method for the optimisation of editorial concepts

This analysis wants to provide the foundations for a modification of SCHONER WOHNEN's editorial concept and a clear demarcation from competitive publications in the Home Magazines market.

Catalogue: Seminar 1983: Publishing A Better Product
Author: Adrian Weser
November 23, 1983
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Citation

Weser, A. (1983a, November 23). Problem detection analysis: A method for the optimisation of editorial concepts. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/problem-detection-analysis-a-method-for-the-optimisation-of-editorial-concepts


Research papers

Coordinating globality and peculiarity

This paper examines the role of research in the process of adapting international publishing products to local markets. In this specific case the goal was to adapt a computer magazine that had been successfully launched in Germany to the Spanish...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Authors: Charo Valencia, Paloma Fontcuberta, Maria Moro
June 15, 1999
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Citation

Valencia, Fontcuberta and Moro (1999a, June 15). Coordinating globality and peculiarity. ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/coordinating-globality-and-peculiarity


Magazines

Research World (October 2003)

Accountability is here and the quest for ‘objective truth’ is gaining strength. But then in this post post-modern age it might be a long time waiting to be found. In the meantime market research contributes a great deal to illuminate...

Catalogue: Research World 2003
Author: ESOMAR B.V.
October 1, 2003
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Citation

B.V., E. (2003a, October 01). Research World (October 2003). ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/research-world-october-2003-


Magazines

Research World (January/February 2011)

In this issue we look at the new consumer insights and the implications of non-rational behaviour.

Catalogue: Research World 2011
Author: ESOMAR B.V.
February 15, 2011
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Citation

B.V., E. (2011a, February 15). Research World (January/February 2011). ANA - ESOMAR. Retrieved June 01, 2023, from


https://ana.esomar.org/documents/research-world-january-february-2011-