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Videos

Key drivers of investment and M&A activity in market research

SAP, the German software unicorn, stunned the market research and financial markets in 2018 by acquiring Qualtrics for $8 billion in cash. No earnouts, no deferred compensation, no stock. Cash. Tableau was recently acquired by Salesforce...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Kristin Luck, Kristof De Wulf, Lisa R. Courtade, Sima Vasa, Sören Haefcke
September 8, 2019
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Citation

Luck, De Wulf, Courtade, Vasa and Haefcke (2019a, September 08). Key drivers of investment and M&A activity in market research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/key-drivers-of-investment-and-m-a-activity-in-market-research


Magazines

Research World (September 2019)

This issue is both a celebration and an investigation of the power, opportunities and pitfalls inherent in the huge leaps in technology affecting consumer intelligence. We look at the new horizons available to us, the types of talent that will be...

Catalogue: Research World 2019
Author: ESOMAR B.V.
September 1, 2019
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Citation

B.V., E. (2019a, September 01). Research World (September 2019) . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/research-world-september-2019-


Videos

10 things you need to know about the state of global market research

Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches....

Catalogue: Congress 2018
Author: Ray Poynter
September 23, 2018
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Citation

Poynter, R. (2018a, September 23). 10 things you need to know about the state of global market research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/10-things-you-need-to-know-about-the-state-of-global-market-research


Videos

Shopper research trends

With Amazon buying Whole Foods, there is no way back for the retail industry. Disruption is now.

Catalogue: ESOMAR Shopping Experience Seminar 2018
Author: Ludovic Depoortere
Company:
June 6, 2018
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Citation

Depoortere, L. (2018a, June 06). Shopper research trends. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/shopper-research-trends


Research papers

Performance: The "F word"

We are paralyzed by information and data. But what happens with emotions and how can it shape a research process and insight generation and understanding? We want to make audience FEEL how female representations have shaped female consumption over...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Mariela Mociulsky, Ximena Díaz Alarcón, Eugenia Tarzibachi
Company: Trendsity SRL
March 19, 2018
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Citation

Mociulsky, Alarcón and Tarzibachi (2018a, March 19). Performance: The "F word". ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/performance-the-f-word-


Research reports

Global Prices Study 2016

The Global Prices Study 2016 is based on a set of dummy projects for which participating agencies prepare bids. The bids were submitted in response to a set of seven market research projects: six consumer research projects (four quantitative, one...

Catalogue: ESOMAR Global Prices Study
Author: ESOMAR B.V.
September 20, 2016
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Citation

B.V., E. (2016a, September 20). Global Prices Study 2016. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/global-prices-study-2016


Videos

The Internet of Things

The Internet of Things (IoT), the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment, has quickly become a hot topic for 21st century businesses and...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Miguel Ramos
Company: Forsta
June 15, 2016
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Citation

Ramos, M. (2016a, June 15). The Internet of Things. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-internet-of-things


Videos
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Citation

Smurthwaite, J. (2015a, June 15). Doing business in Asia . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/doing-business-in-asia-


Research papers

Asia means business

The challenge for MR in Asia is also the opportunity There is no shortage of statistics on the importance of Asia for Western brands as a driver for global growth. Asia represents enormous opportunity for Western brands to expand their business,...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Francis Che
June 15, 2015
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Citation

Che, F. (2015a, June 15). Asia means business. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/asia-means-business