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Research papers

The expanding universe of market research

Market research is a relatively small part of the professional and business services sector. Commercially available revenues in 1998 were roughly $1bn (£7bn) worldwide, representing only about 0.1% of overall sales value. However, its economic and...

Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: Philip D. Barnard
September 1, 1999
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Citation

Barnard, P. D. (1999a, September 01). The expanding universe of market research . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-expanding-universe-of-market-research-


Research reports

ESOMAR Annual Market Study 1997

This report, that covers the 1997 market statistics, is the twelfth annual report published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1998
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Citation

B.V., E. (1998a, September 01). ESOMAR Annual Market Study 1997. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1997


Research papers

The changing context for research

The first point is that the industry has continued, impressively, its worldwide growth. The most recent published estimate, by ESOMAR for the year 1997, puts the current value of research by market research institutes at 10.4 billion EURO, equivalent...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: Colin McDonald, Phyllis Vangelder
September 1, 1998
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Citation

McDonald and Vangelder (1998a, September 01). The changing context for research. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-changing-context-for-research


Research reports

ESOMAR Annual Market Study 1996

This report, that covers the 1996 market statistics, is the ninth annual report published by ESOMAR, is based mainly on information supplied by national market research trade associations, and on estimates provided by ESOMAR National Representatives...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1997
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Citation

B.V., E. (1997a, September 01). ESOMAR Annual Market Study 1996. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1996


Research reports

ESOMAR Annual Market Study 1995

This current report covers the 1995 market statistics. This is the eighth annual report on the statistics of the market research market complied and published by ESOMAR. As in previous years, we have concentrated mainly on the research market in...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1996
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Citation

B.V., E. (1996a, September 01). ESOMAR Annual Market Study 1995. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1995


Research reports

ESOMAR Annual Market Study 1994

This current report covers the 1994 market statistics. For the seventh year in succession ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1995
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Citation

B.V., E. (1995a, September 01). ESOMAR Annual Market Study 1994. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1994


Research reports

ESOMAR annual market study on market statistics 1994

ESOMAR has concentrated primarily on the market research marketin Europe. The statistics available concerning other continents are still limited, such that acomparison between Europe and other parts of the world should be made with caution.The main...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1995
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Citation

B.V., E. (1995a, September 01). ESOMAR annual market study on market statistics 1994. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-on-market-statistics-1994-10065


Research reports

ESOMAR Annual Market Study 1993

This current report covers the 1993 market statistics. For the sixth year in succession ESOMAR has compiled a report on the market statistics. These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1994
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Citation

B.V., E. (1994a, September 01). ESOMAR Annual Market Study 1993. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1993


Research reports

ESOMAR Annual Market Study 1992

This current report covers the 1992 market statistics. For the fifth year in succession ESOMAR has compiled a report on the market statistics.These would include market research market size and structure, together with a profile of the types of...

Catalogue: Global Market Research
Author: ESOMAR B.V.
September 1, 1993
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Citation

B.V., E. (1993a, September 01). ESOMAR Annual Market Study 1992. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/esomar-annual-market-study-1992