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Research papers

How to turn Latin American trends into market opportunities

Based on GfK Roper Reports' Worldwide (RRW), a survey conducted annually since 1997 in at least 25 countries including major Latin American countries, the paper identifies consumer lifestyle trends and reveal their consequences in terms of market...

Catalogue: Latin America 2006
Author: Jean Christophe Salles
Company: GfK
October 8, 2006
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Citation

Salles, J. (2006a, October 08). How to turn Latin American trends into market opportunities. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/how-to-turn-latin-american-trends-into-market-opportunities


Research papers

From perception to experience

During the 1990s brands generated emotional quality of life promises, and Coca Cola implemented this strategy, locating the emotional dimension at the consumption experience. In order to understand how brand promises are received by customers and in...

Catalogue: Latin America 2006
Authors: Esteban Socorro, Fernando Moiguer
Companies: The Coca-Cola Company , Compañia de Negocios Moiguer
October 8, 2006
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Citation

Socorro and Moiguer (2006a, October 08). From perception to experience. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/from-perception-to-experience


Research papers

Nokia colors

This paper analyzes the main results of the online Product-Test eCMetrics carried out during the first quarter of 2006 to define the colors of Nokia's mobile line. The quantitative research study was performed in Argentina, Brazil, Chile, Colombia,...

Catalogue: Latin America 2006
Authors: Ivan Casas, Gonzalo Peña, Jose Sosa
October 8, 2006
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Citation

Casas, Peña and Sosa (2006a, October 08). Nokia colors. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/nokia-colors


Research papers

Who will shape the future of market research?

This paper studies cultural and economic trends and the views of market research professionals in three of the world's largest markets - Brazil, China and India - and hypothesizes as to how the respective cultures of these three countries might...

Catalogue: Latin America 2006
Author: Mike Gadd
October 8, 2006
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Citation

Gadd, M. (2006a, October 08). Who will shape the future of market research?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/who-will-shape-the-future-of-market-research-