Resources Library by ANA

The green shoots of technology

Recycling may have become the buzz word for liberal thinking western consumers. But is this case in less developed markets? What weight do consumers in countries such as Nigeria or Indonesia give to recycling in comparison to the other demands that...

Catalogue: Congress 2008: Frontiers

Author: Joe Brown

Company: Illuminas

September 26, 2008

Kuschel, Kuschel, Kuschel

Issues such as sustainability, social responsibility, ethical and ecological correctness dominate the headlines and political agendas as well as brand vision workshops. And they also extend into the most intimate areas of people’s lives which,...

Catalogue: Congress 2008: Frontiers

Authors: Hans-Bert Matoul, Stefan Hagl, Michael Wittenberg

Company: Happy Thinking People

June 15, 2008

The impact of climate change on business

'Climate Change is the greatest market failure the world has seen' Sir Nicolas Stern, former Chief Economist of the World Bank. This statement reinforces the view that climate change is a product of the world's economic and social 'system' as a...

Catalogue: Congress 2008: Frontiers

Authors: Yashwant Deshmukh, Lloyd Hetherington, Eugene Kritski, Fabián Echegaray

Companies: Market Analysis, GlobeScan Incorporated

September 26, 2008

Health food between Western and Eastern countries- Definitions, regulations and nutritional approaches

The health food trend, being a direct consequence of the world ecologi- cal movement, is present more and more in our areas too. It manifests itself in a great interest in the relation between diet and health, be- ing evident in the real flood of...

Catalogue: Seminar 1992: European Agriculture In Transition

Authors: Ignac Kuller, Branco Pavlovic

June 15, 1992

Revue Française du Marketing (Juillet 2006)

Les articles variés que votre Revue vous propose dans ce numéro couvrent un champtrès vaste : du développement durable à l'éthique sportive, en passant parla mesure des valeurs personnelles, de l'orientation vers le marché, de...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

July 1, 2006

Green consumer marketing

This paper examines the concept of 'green marketing' from both an American and European viewpoint.The rationale for a company adopting this strategy is discussed. Both voluntary self-regulation and government regulation of this area is summarized....

Catalogue: ESOMAR Responsible Marketing 2004

Authors: John Commiskey, Patrick E. Murphy

May 11, 2004

Revue Française du Marketing (Décembre 2004)

Le présent numéro de la RFM comporte trois parties. La première situe le thèmegénéral «marketing et développement durable» dans l'actualité. La deuxième partie de ce numéro est centrée sur les études et...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

December 1, 2004

The ultimate wicked problem

Solving the problem of climate change was going to need more than a quick survey.

Catalogue: Fusion 2019

Authors: Colleen Ryan, Jane O'Loughlin

Company: TRA

November 10, 2019

Actionable consumer insights

This presentation discusses how consumer insight can play a valuable role in helping companies tackle one of the key business issues of the moment: climate change.It explores the growing pressure and opportunities that companies face to go green. It...

Catalogue: Consumer Insights 2007

Author: Richard Atkinson

Company: 2CV Research

May 7, 2007