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Videos

Your attitude is not sustainable!

We approached this study with the intention of understanding how market research is currently being utilised by clients when making sustainability decisions, and identifying what room there is to optimise regarding how both clients and agencies...

Catalogue: Congress 2023
Authors: Ben Liang, Will Goodhand, Chris Wallbridge
Company: Pernod Ricard
October 5, 2023
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Citation

Liang, Goodhand and Wallbridge (2023a, October 05). Your attitude is not sustainable!. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/your-attitude-is-not-sustainable-12213


Videos
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Citation

Phillips, S. (2023a, October 05). ESOMAR Foundation. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/esomar-foundation-sustainability-and-library


Videos
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Citation

Yanquilevich, V. (2023a, October 05). Ending pacjaged water one insights at a time. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/ending-packaged-water-one-insights-at-a-time


Videos

Sustainability at high-speed

Revolutionising a mature sector with the creation of a new brand.

Catalogue: Congress 2023
Authors: Oscar Santamaria, Jordi Crespo
Companies: IRYO, Hamilton Global Intelligence
October 5, 2023
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Citation

Santamaria and Crespo (2023a, October 05). Sustainability at high-speed. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/sustainability-at-high-speed


Videos

Turbocharged takeaway

Key takeaways from the Power-up stage at Congress 2023. The session looked at Genz and their mindset

Catalogue: Congress 2023
Author: Bianca Saldanha
Company: IPSOS
October 3, 2023
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Citation

Saldanha, B. (2023a, October 03). Turbocharged takeaway. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/turbocharged-takeaway


Research papers

Your Attitude is Not Sustainable!

We approached this study with the intention of understanding how market research is currently being utilised by clients when making sustainability decisions, and identifying what room there is to optimise regarding how both clients and agencies...

Catalogue: Congress 2023
Authors: Ben Liang, Will Goodhand, Chris Wallbridge
September 27, 2023
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Citation

Liang, Goodhand and Wallbridge (2023a, September 27). Your Attitude is Not Sustainable!. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/your-attitude-is-not-sustainable


Research papers

Case study: Sustainability at High-Speed

In 2022 IRYO was created, Spain?s first private high-speed rail operator, partnering with Air Nostrum, Globalvia and Trenitalia, it has become one of the best options to get around the Peninsula. In just six months iryo has achieved a clear...

Catalogue: Congress 2023
Authors: Anders Braekken, Jordi Crespo, Oscar Santamaria
September 27, 2023
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Citation

Braekken, Crespo and Santamaria (2023a, September 27). Case study: Sustainability at High-Speed . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/case-study-sustainability-at-high-speed


Videos

New Worlds Need New Words

We know change needs to happen. Sustainability is no longer sustainable. It doesn't provide us with thetools to repair the damage that has already been done. We know that a reciprocal relationship betweenpeople and planet must sit at the heart of...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 26, 2022
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Citation

(2022a, September 26). New Worlds Need New Words. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/new-worlds-need-new-words-11988


Research papers

Unspoken Answers and the Power of Implied Meaning

Insight and marketing professionals are constantly asked to anticipate how changes in culture will impacttheir business. Despite billions of data-points being analysed across thousands of tools, we remainoverwhelmed with information and underwhelmed...

Catalogue: Congress 2022: 75th Anniversary
Authors: Michelle Gansle, Ujwal Arkalgud
Companies: McDonald's Corporation, Lux Research Inc.
September 26, 2022
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Citation

Gansle and Arkalgud (2022a, September 26). Unspoken Answers and the Power of Implied Meaning. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/unspoken-answers-and-the-power-of-implied-meaning