Resources Library by ANA

Purpose in Asia

90% of people in Asia want brands to do something about the issues they care about. But what do they care about? And what exactly do they want brands to do? Let us tell you more.

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Anne Rayner, Vanessa Gibbon

Company: Kantar

November 2, 2020

Sustainable tourism

This paper explores the topic of sustainable tourism, making the case that it is the next big opportunity for Latin America. It does this by first introducing sustainable tourism as a concept and identifying key stakeholders who can be impacted by...

Catalogue: Latin America 2020 - Insights Festival

Author: Julia Fillingame

Company: Euromonitor International

October 19, 2020

Innovate or die! Or die innovating?

Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Catalogue: Latin America 2020 - Insights Festival

Author: Noelia Bellucci

Company: Maru/Matchbox

October 19, 2020

Innovate or die! Or die innovating?

Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Catalogue: Latin America 2020 - Insights Festival

Author: Noelia Bellucci

Company: Maru/Matchbox

October 19, 2020

Food science magic

Learn how Eclipse Food is delivering healthy, humane, and sustainable choices, one ice cream at a time. 

Catalogue: ESOMAR TV: Client Summit 2020 at Home

Author: Aylon Steinhart

Company: Eclipse Foods

June 18, 2020

Breaking the spell of Sisyphus

The work of a market researcher can be a truly Sisyphean task: you conduct your project, craft your insights, present them to marketers, only to be confronted with similar research question months later. You're back to the bottom of the hill. That is...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Anna Demianova, Susanne Stahl

Company: Point-Blank International GmbH

November 16, 2016

Breaking the spell of Sisyphus

The work of a market researcher can be a truly Sisyphean task: you conduct your project, craft your insights, present them to marketers, only to be confronted with similar research question months later. You're back to the bottom of the hill. That is...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Anna Demianova, Susanne Stahl

Company: Point-Blank International GmbH

June 15, 2016

Mouse in a box

Sustainability is the buzzword of the century, commonly used by all sectors globally. It is a big word with a magnitude of dimensions behind it, and a word that still means little to most. Sustainability often calls for behaviour change, which is why...

Catalogue: Congress 2014: What Inspires?

Authors: Selin Cetinelli, Basak Oruc

September 10, 2014

Mouse in a box

Sustainability is the buzzword of the century, commonly used by all sectors globally. It is a big word with a magnitude of dimensions behind it, and a word that still means little to most. Sustainability often calls for behaviour change, which is why...

Catalogue: Congress 2014: What Inspires?

Authors: Selin Cetinelli, Basak Oruc

June 15, 2014