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Making cross cultural qual work in a connected world

Panel Discussion Moderated by:Steve August, Revelation, USAParticipants:Andrew Vincent, Waves, UKAnupama Wagh Koppar, L’Oreal, IndiaEdward Appleton, Avery Zweckform, GermanySandrine McClure, Added Value, France

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Steve August, Andrew Vincent, Anupama Wagh-Koppar, Sandrine McClure, Edward Appelton
June 15, 2013

Research papers

Digital video at the service of research

The paper describes a new research methodology developed by Repè that makes the most of the technical revolution of digital video. VideoStudy uncovers emotions through a dynamic analysis of the gap between verbal and non-verbal registers. It taps...

Catalogue: Congress 2008: Frontiers
Authors: Marie-Claire Renard, Sandrine McClure
Companies: Danone, Reperes
September 26, 2008

Research papers

Let the product talk

at LVMH, Product insight has successfully contributed to several types of problematics. two will now being explained: the launch of a new fragrance (Pucci for women) where the brief is to try and understand which juice should be chosen to meet best...

Catalogue: Fragrance 2007
Authors: Evelyne Rédier, Sandrine McClure
Company: Reperes
November 14, 2007

Research papers

Cutting the insight loss

If you are part of a client-based insights' team, have you ever asked yourself how many insights you have generated in the last twelve months? Or if a colleague asked you to give them a list of those insights, would you be able to?If these questions...

Catalogue: Qualitative 2006
Authors: Sandrine McClure, Mark Whiting
Company: Reperes
October 8, 2006

Research papers

Aspiration and value

The paper describes the birth of a new research methodology developed by Reperes with their client Moet Hennessy.It follows the development of an original research approach for measuring the equity of a brand and that helps marketers steer its future...

Catalogue: Congress 2006: Foresight
Authors: Catherine Genter, Anne Quénelle, Marie Juan-Lallier, François Abiven, Sandrine McClure
Company: Reperes
September 17, 2006

Research papers

Pragmatism at light speed at light cost

This paper describes how qualitative research helped Beringer Blass Wine Estates develop its Australian Wine Regional portfolio offer in the United Kingdom.It takes readers through the project journey from the emergence of issue client side to the...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004
Authors: Oliver Horn, Sandrine McClure
November 28, 2004

Research papers

Qualitative research

This presentation aims at demonstrating that qualitative research is a powerful tool when a brand is faced with the complexity of differing markets. It starts with the presentation of the current situation of the Hennessy brand, explaining why it is...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Mark Whiting, Sandrine McClure
Company: Green Light International
November 10, 2002