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Videos

New consumerism (Spanish)

The world is facing a power shift: emerging countries are affecting the way the people consume on a global level. This "new consumerism" has a direct impact on revenues, but there is no clear understanding of how these changes affect consumer...

Catalogue: Latin America 2016: Research Renovation
Authors: Alejandro Tanco, Steve August
June 15, 2016

Research papers

New consumerism

The world is facing a power shift: emerging countries are affecting the way the people consume on a global level. This "new consumerism" has a direct impact on revenues, but there is no clear understanding of how these changes affect consumer...

Catalogue: Latin America 2016: Research Renovation
Authors: Steve August, Alejandro Tanco
April 13, 2016

Research papers

A funny thing happened on the way to our insights

How do we confront the unexpected? Sometimes on the road to the final report, we encounter surprise insights that speak to an entirely different set of business issues, and we are forced to choose what we do with this new information.This...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Steve August, Shannon Danzy, Tara Franz, Julie Schiller
Company: FocusVision
November 18, 2015

Research papers

Minding the product transition gap

Every time a consumer makes a product transition, there is an opportunity to either lose or win that consumer. It is crucial to understand the drivers behind consumer product transitions, as these decisions can cumulatively represent millions of...

Catalogue: 3D Digital Dimensions 2013: (Online + Social Media + Mobile) Research
Authors: Steve August, Andrew Sauer
June 23, 2013

Videos

Making cross cultural qual work in a connected world

Panel Discussion Moderated by:Steve August, Revelation, USAParticipants:Andrew Vincent, Waves, UKAnupama Wagh Koppar, L’Oreal, IndiaEdward Appleton, Avery Zweckform, GermanySandrine McClure, Added Value, France

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Steve August, Andrew Vincent, Anupama Wagh-Koppar, Sandrine McClure, Edward Appelton
June 15, 2013

Research papers

100 stories at our fingertips

Since its inception in the late 1990s, online qualitative research has been primarily confined to replicating focus groups via bulletin boards and chats. However, with the advent of Web 2.0 technologies such as blogs and RSS, the ubiquity of digital...

Catalogue: Qualitative 2006
Author: Steve August
October 8, 2006