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Research papers

Questionnaire design for the personal interview

This paper approaches designing of questionnaires for the personal interview from the point of view of attempting to illustrate ways in which the questionnaire designer can make the interviewer's task less difficult. It starts off by explaining why...

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Author: J. M. Bowen
October 1, 1973
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Citation

Bowen, J. M. (1973a, October 01). Questionnaire design for the personal interview. ANA - ESOMAR. Retrieved July 14, 2025, from


https://ana.esomar.org/documents/questionnaire-design-for-the-personal-interview