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Research papers

Leveraging customer panels for business success

Fairmont Hotels & Resorts is embarking on the fifth year of the management of its online FPC Guest Advisory Panel. Gathering a diverse range of guest feedback, this Panel has proven to be an invaluable source of both strategic and operational...

Catalogue: Leisure 2006
Authors: John Morton, Jon Mamela
Company: Market Probe International Inc.
October 8, 2006
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Citation

Morton and Mamela (2006a, October 08). Leveraging customer panels for business success. ANA - ESOMAR. Retrieved March 26, 2023, from


https://ana.esomar.org/documents/leveraging-customer-panels-for-business-success