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Research papers

From a survey of market needs to the designing of a total product

In the light of a series of market surveys begun by the SNCF in 1967, there emerged as a common factor: the second- class passengers' deep dissatisfaction with the service provided. Since the SNCF was also facing the prospect of extensive renewal of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: P. Rapello, Jacques Chauvineau
June 15, 1976

Research reports

Qualitative research for BP with oil fired central heating consumers

The purpose of the research study was to investigatethe noticeable decline in recorded satisfaction by BPcustomers for the service provided by BP and its authorizeddistributors of central heating fuel. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 1, 1976

Research papers

Human relationships in organized holidays (French)

The travel Agency who entrusted the OFFICE TECHNIQUE DE LA VENTE with the study has met with a considerable increase of sales in the last few years. Therefore the Agency is obliged to study permanently the range of organised holidays to be proposed...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Ouvrard
August 1, 1967

Research papers

Human relationships in organized holidays

The travel Agency who entrusted the OFFICE TECHNIQUE DE LA VENTE with the study has met with a considerable increase of sales in the last few years. Therefore the Agency is obliged to study permanently the range of organised holidays to be proposed...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Ouvrard
August 1, 1967