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Research papers

Research in Europe 1984

Precisely because markets and marketing in Europe are changing, it is no longer possible to make the old clear cut distinctions between national and international market research. International research has different meanings to different people: for...

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Author: Dawn Mitchell
Company: Burke, Inc.
June 15, 1984
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Citation

Mitchell, D. (1984a, June 15). Research in Europe 1984. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/research-in-europe-1984


Research papers

Is attitude segmentation in the holiday market a reliable predictor of future behaviour?

This paper sets out firstly to describe the historic development of market segmentation in tourism research, through a review of ESOMAR and other published sources. We then reconsider the fundamental methods and objectives of market segmentation and...

Catalogue: Seminar 1977: Travel And Tourism
Authors: Dawn Mitchell, Len J. Marchant
June 15, 1977
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Citation

Mitchell and Marchant (1977a, June 15). Is attitude segmentation in the holiday market a reliable predictor of future behaviour?. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/is-attitude-segmentation-in-the-holiday-market-a-reliable-predictor-of-future-behaviour-


Research papers

Sampling large business and industrial universes

This paper describes a method of sampling and interviewing small minorities of the total population in their homes with high cost effectiveness. It has been developed as a solution to the problem of representing the total U.K. universe of...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: JWP Cornish, Dawn Mitchell
June 15, 1976
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Citation

Cornish and Mitchell (1976a, June 15). Sampling large business and industrial universes. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/sampling-large-business-and-industrial-universes