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Research papers

The importance of Pan-European marketing information for international marketing strategy

We note in this case-study that the support of pan-European marketing information is decisive to understand the complexicity of the challenging European market which needs a lot of preparation for the total opening of the frontiers. It is...

Catalogue: Conference 1991: International Marketing Research
Authors: Robbert Betman, Dominique Leuba
June 15, 1991
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Citation

Betman and Leuba (1991a, June 15). The importance of Pan-European marketing information for international marketing strategy. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-importance-of-pan-european-marketing-information-for-international-marketing-strategy