You searched for: "*"

The results has been filter on Catalogues containing EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice.
ANA has found 18 results for you, in 218 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Assessing the effectiveness of computer-based training

Modern technology has made possible the use of distance learning on a large scale, by means of remote terminals linked by telecommunication land lines to a central computer system. Barclays Bank in GB has been developing such a system for the last...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Robert J. Mortimer, Roger J. Stubbs
June 15, 1984

Research papers

For a better understanding of individuals

This new material can be analysed in the same way as verbal material. We start with a content-analysis and a symbolic, metaphorical and psycho-analytical interpretation of the signs sent out, just as we would with words. The only difference is that...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Author: Marianne de Souza
June 15, 1984

Research papers

Interviewing and qualitative analysis by computer in the passenger car market

This paper gives the background, research techniques used and a broad outline of the results of research undertaken by Renault UK Ltd into the passenger car market. The paper goes through all the stages of research and covers Stage III in particular...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Daniel O'Donoghue, Howard Thomas
June 15, 1984

Research papers

Measuring awareness, do we measure advertising effects?

This paper describes the use of awareness tracking data to monitor differences in commercial quality and increases in brand awareness in time. It describes the relationships between awareness variations due to advertising spending and the quality of...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Lynn Y.S. Lin, Patrick G. M. Standen
Company: Burke, Inc.
June 15, 1984

Research papers

The use of postal questionnaire measures in international research

This paper will use material from three studies to demonstrate that, even at low levels of participation, postal surveys can be used for rapid and reliable feedback.

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Author: Allen Cooper
Company: British Broadcasting Corporation (BBC)
June 15, 1984

Research papers

The Delphi approach

In recent years, the Delphi technique has become one of the most widely used qualitative forecasting approaches. However, relatively little has been written about the validity of the situational factors which are likely to influence the outcome of a...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: L. K. Parkinson, Stephen T. Parkinson
June 15, 1984

Research papers

Do-it-yourself products for home improvement/repair

This study was, therefore, designed primarily to determine the demographic and socioeconomic profile of do-it-yourselfers. Data obtained from 119 households located in the city of Niagara Falls and suburbs, and analyzed using discriminant analysis...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Author: Venxatakrishna V. BeIlur
June 15, 1984

Research papers

A state-of-the-art eye movement research

Eye movement research has been used in Marketing Research for many years. However, recent advancements in fiber optics, digital processing and advanced electronics have made possible giant steps forward from the old days of "eye cameras". Burke...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Authors: Lynn Y.S. Lin, Par Källeskog, Nick Calo
Company: Burke, Inc.
June 15, 1984

Research papers

Validation of copy: Testing measures based on in-market performance

This paper will describe a project recently undertaken in the United States to attempt to validate some commonly used copy testing measures. New Product commercials were chosen for study for two reasons: 1. in their own right, they represent a...

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Author: David W. Olson
June 15, 1984