Resources Library by ANA

The influence of information and a new mental model of adaptation

In focusing on the need for a new mental model, we cite two issues of central concern to transnational business firms. These two issues are 1) recognizing the influence of national culture on the normal life of customers and the ways culture affects...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Jeanne Binstock van Rij

September 1, 1994

News from the world of children and adolescents

This marketing tool has already been in use for a year in France, and its international growth is to begin in November 1980 with the setting up of a barometer of child-oriented themes in Great Britain; extension to the leading industrialised...

Catalogue: Seminar 1980: Children And Young People

Author: Joël-Yves le Bigot

June 15, 1980

Structuring the marketing

This paper describes the exploratory part of a larger study on management of innovation, focussing especially on the interface between marketing and R&D (Research and Development). Marketing and R&D produce two critical flows of knowledge that have...

Catalogue: EphMRA/ESOMAR Conference 1994: Meeting The Pressures By Intelligent Resourcing

Authors: Mark Leenders, Felix Janszen, Berend Wierenga

June 1, 1994

How to identify needs, and adapt American new product concepts for successful marketing in Europe: A case study

This paper describes the evolution of a new chemical technology into both consumer and business-to-business product applications, by using graphic probe stimuli to help identify unmet needs. In a recent study, these "concept" probe stimuli,...

Catalogue: ESOMAR Congress 1991: Marketing In A New Europe

Author: Gerald L. Patrick

June 15, 1991

Experiments on an adaptive computer model of a distribution channel

The aim of the paper is to use computer simulation models of an entire industry's distribution channel as instruments of theory development. The major phenomena to be explained center around recent developments in distribution systems, resulting from...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods

Author: Martin Pfaff

November 1, 1969

Digital transformation and the impact on retail

Digital has fundamentally changed the way we understand and serve customers. The developments are accelerating fuelling great consumer centricity and customer experience. It's time to participate or perish.

Catalogue: Congress 2018

Author: Piet Coelewij

September 23, 2018

Adapting new project and product development to a different culture and life-style

The present paper deals with:1. Japanese enterprises and background of their business activities;2 . Foreign enterprises operating in Japan and their activities and characteristics in entering the market;3. Japanese enterprises operating in foreign...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research

Author: Tadad Suzuki

June 15, 1986

Marketing research plan for the launch of Auto Oggi

This paper shows two interesting experiences in the Publishing World: 1. The possibility of "exporting" a successful Magazine from one country to another country;2. The validity of the marketing oriented approach already widely tested for Mass Market...

Catalogue: Seminar 1987: Publishing For Optimum Profit

Authors: Arnaldo Aisa, Luisa Pogliana

November 25, 1987

The agony and ecstasy of teaching an old dog new tricks

This article has briefly surveyed some of ways in which market research organisations need to adapt their mindsets to stay relevant in the modern insight pipeline and data dispensation, as facilitated through technology. Thus, this article has...

Catalogue: Big Data World 2017: Smart Data Integration

Author: Kyle Findlay

Company: KANTAR TNS Malaysia

November 20, 2017