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Research papers

Retail market measurement

The purpose of this chapter is to explain how market information based upon retail sales is derived and used by manufacturers and retailers to make better business decisions. Since the emergence of mass marketing, manufacturers of fast turnover...

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Authors: James Brooks, Tim S. Bowles
September 1, 1998
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Citation

Brooks and Bowles (1998a, September 01). Retail market measurement. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/retail-market-measurement


Research papers

Sharing knowledge

The purpose of this paper is to focus on the sharing of information between retailers and manufacturers. Over the past five years there has been a revolution in the information that retailers have had at their disposal on which to make business...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Authors: Tim S. Bowles, James Brooks, Jean Pierre Gaucher
September 1, 1998
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Citation

Bowles, Brooks and Gaucher (1998a, September 01). Sharing knowledge. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/sharing-knowledge