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Research papers

Adapting packaged goods research techniques to the development of new magazines

The biggest problem that researchers in the magazine field face is that not all of the existing techniques are as readily adaptable to the investigation of magazines as most research firms think. As a matter of fact, we at Time Inc. have had to...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Malcom B. Ochs
November 1, 1979
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Citation

Ochs, M. B. (1979a, November 01). Adapting packaged goods research techniques to the development of new magazines. ANA - ESOMAR. Retrieved December 08, 2023, from


https://ana.esomar.org/documents/adapting-packaged-goods-research-techniques-to-the-development-of-new-magazines