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Research papers

Quality in market research

In this paper the authors argue that it is inevitable that initiatives such as BS5750 will continue to pick off the more concrete, tangible aspects of the market research process that most readily lend themselves to the specification of required...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future
Authors: Andy Dexter, David Smith
Company: DVL Smith Ltd
September 1, 1993


Are you insured, Scarlett? 'I can't think about that right now. I'll think about that tomorrow'

We show how to convert a vision into a transformational strategy that reinvents your relationship with customers. We'll demonstrate, via a major global insurance provider case study, an approach to embedding visionary change in any organisation.

Catalogue: Congress 2017: Visionary
Authors: Carlos Fonseca, Adam Riley, David Smith
Company: DVL Smith Ltd
November 27, 2017