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Research reports

Qualitative research into attitudes of men towards Horlicks

The general objectives of this research were to provide some small-scale qualitative data on the role which men play in the choice and consumptionof bedtime drinks, and Horlicks in particular. About this collection: Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1970
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Citation

, C. (1970a, October 01). Qualitative research into attitudes of men towards Horlicks. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-attitudes-of-men-towards-horlicks


Research reports

Report on qualitative research on Toffee assortment placement groups

A new toffee assortment has been developed to bemarketed under a Toffo name.The objective of this research: 1. To examine present eating habits of toffeeassortments;2 . To determine the strengths and weaknesses of current assortments;3. To discover...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1970
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Citation

, C. (1970a, September 03). Report on qualitative research on Toffee assortment placement groups. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-toffee-assortment-placement-groups


Research reports

Supplementary notes for discussion of future ideas about Littlewoods trading

These notes are intended to sketch out some of thechanges that are taking place in consumer attitudes andbehaviour towards shopping. The bulk of available evidence makes it clear that these attitudes and behaviourare undergoing major changes, and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 3, 1970
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Citation

, C. (1970a, September 03). Supplementary notes for discussion of future ideas about Littlewoods trading. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/supplementary-notes-for-discussion-of-future-ideas-about-littlewoods-trading


Research papers

The application of consumer research to marketing synthetic fibres

The 1960's have marked dramatic growth in consumption of fully-synthetic fibres. In 1960 they accounted for only of the consumption of the world's textile industries - by 1969 over 20/0 of fibre used was synthetic, consumption being concentrated in...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Authors: S. J. Dobbie, J. l. Harrison
September 1, 1970
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Citation

Dobbie and Harrison (1970a, September 01). The application of consumer research to marketing synthetic fibres. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/the-application-of-consumer-research-to-marketing-synthetic-fibres


Research reports

Elastic tension tape

About this collection: Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International, with his wife Jackie French. Cooper studied Clinical Psychology at the University of Manchester where he became a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1970
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Citation

, C. (1970a, September 01). Elastic tension tape. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/elastic-tension-tape


Research papers

Theoretical notes on an experiment

This essay has been based on an experiment; the examination of the "image" of a brand of condensed milk. The process of investigation has been developed over several years. The Institute of Investigation and the Client's Market Research Department...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Authors: Francisco Castaher, Jesus Ibanez
Company: Nestlé
September 1, 1970
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Citation

Castaher and Ibanez (1970a, September 01). Theoretical notes on an experiment. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/theoretical-notes-on-an-experiment


Research reports

Qualitative research report on jury group on Oven Pads

The general objectives of this research were to provide preliminary qualitative data on the differences between Oven Pads and Aerosol users, how they respectively see the two types of product, and what possibilities existfor converting users of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Qualitative research report on jury group on Oven Pads . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-jury-group-on-oven-pads-


Research reports

Report on senior service gift scheme

Five Gift Schemes have been produced for the development of Senior Service Tipped. This research had three major objectives:- to check on consumer comprehension of the mechanics of the schemes.- to assess the relative acceptability of the schemes.-...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
August 1, 1970
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Citation

, C. (1970a, August 01). Report on senior service gift scheme . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/report-on-senior-service-gift-scheme-


Research reports

VIM liquid

Lever Bros. have developed a new floor cleaner - Vim Liquid - and this product is currently being test-marketed in the Scottish and Grampian T.V. regions. Lintas Ltd. has developed a workshop commercial, to alter the emphasis in the creative...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1970
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Citation

, C. (1970a, July 01). VIM liquid. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/vim-liquid-9764