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Research papers

Building holistic relationship communication programs in an interactive marketplace

This paper provides a comprehensive framework for a new communication process model where company and consumer perspectives are considered as co-equivalent parts of a relationship communication system. It is based on the notion that in 21st century...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Authors: Don E. Schultz, Kirsti Lindberg-Repo
September 22, 2002
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Citation

Schultz and Lindberg-Repo (2002a, September 22). Building holistic relationship communication programs in an interactive marketplace . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/building-holistic-relationship-communication-programs-in-an-interactive-marketplace-


Research papers

Research for innovations and innovation management

The first part of this paper focusses on the process in which ideas for innovative products and services are found. The process of developing a product that can be sold from the customer's idea of what will be needed in the future and the...

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Gert Autz, Peter Huijbers
September 1, 1999
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Citation

Autz and Huijbers (1999a, September 01). Research for innovations and innovation management . ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/research-for-innovations-and-innovation-management-