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Saigal et al. (2020a, November 02). Passive measurement: Path to purchase. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/passive-measurement-path-to-purchase
Crickx and Ghabrial (2020a, September 17). How market research created words and changed worlds. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/how-market-research-created-words-and-changed-worlds
Policicio and Leirvik (2020a, September 15). Harnessing powerful storytelling. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/harnessing-powerful-storytelling
Policicio and Leirvik (2020a, September 15). Harnessing powerful storytelling. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/harnessing-powerful-storytelling-11588
Kaushik and Patki (2019a, May 22). Hacking the silent subconscious . ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/hacking-the-silent-subconscious-
Halonen, E. (2015a, June 15). Globally irrational, locally rational?. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/globally-irrational-locally-rational--8456
Kurz, McIlvenna, Lamaison and Guerrier (2014a, September 10). 'Power of laughter'. ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/-power-of-laughter-
, A. (2012a, December 01). Revue Française du Marketing (Décembre 2012). ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2012-
, A. (2005a, December 01). Revue Française du Marketing (Décembre 2005). ANA - ESOMAR. Retrieved December 10, 2024, from
https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2005-