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Becoming a World's First! Making Carbon Neutrality a Reality

Maple Leaf Foods (MLF), Canada?s largest prepared meats and poultry producer, is on a mission to be the mostsustainable protein company on Earth; but how should they communicate this? What messages and claimswould be relevant and believable to...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022

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Innovate or die! Or die innovating?

Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.

Catalogue: Latin America 2020 - Insights Festival
Author: Noelia Bellucci
Company: Maru/Matchbox
October 19, 2020

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Brands Connect: Q&A session

Live Q&A session within the interview on Innovation and Reinvention with Begoña Fafian from Coca Cola and Estrella Lopez-Brea from General Mills.

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Estrella Lopez-Brea
Companies: The Coca-Cola Company , General Mills
September 17, 2020

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Brands Connect: Episode 1

Join us for ESOMAR's newest interview initiative, giving global brands - both big and small - a platform to share stories about their latest projects, inspirations, personal journeys as well as some tips and tricks they've learned along the way.To...

Catalogue: Brands Connect Series
Authors: Begonia Fafian, Estrella Lopez-Brea
Companies: The Coca-Cola Company , General Mills
September 16, 2020

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Unlocking concept writing success

Innovation or New Product Development through Concept Writing, is driven by anecdotes and success stories. To find out what this means in the real world of consumers is to understand the science of Fluent Innovation -- don't batter down the door to...

Catalogue: Insights Festival 2020
Author: Lester Sualog
September 15, 2020