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Research papers

Improving panel sampling

Contemporary sampling methods, such as quota sampling and propensity score sampling are lacking in efficiency and validity.This paper introduces response inclination sampling, which combines propensity sampling with a correction for personal response...

Catalogue: Panel Research 2007
Authors: Robert van Ossenbruggen, Clasine van der Wal, Martin Muller, Gerty J. L. M. Lensvelt-Mulders, Marianne Hubregtse
Company: Motivaction International B.V.
October 28, 2007

Research papers

A tale of two questionnaires

For almost its entire existence the spotlight of quality has fallen on the online access panel operator. Online panel companies have both driven the quality agenda and the research on research necessary to truly understand the online panelist, their...

Catalogue: Panel Research 2007
Authors: Pete Cape, Linda Piekarski, Jackie Lorch
Company: Research Now SSI
October 28, 2007

Research papers

Faster and cheaper

This presentation describes the results of two studies conducted by ICM Research and MSTS. The first, The Research Buyers Survey, describes work undertaken amongst a range of research buyers to understand their views of different data collection...

Catalogue: Congress 2007: Excellence
Author: Jerry Thomas
Company: ICM Research
September 19, 2007

Research papers

Beyond research

What emotions are really, and how can we structure these emotions before assessing how we can actually measure them? Together with i-City, Psilogy is developing a profiling system that accounts for both behavior and emotion, taking into account the...

Catalogue: Congress 2007: Excellence
Authors: Philip De Wulf, Emmanuel Verhagen
September 19, 2007

Research papers

A powerful mix

The objective of this paper is to introduce an innovative methodology for propagating audience data in a consumer panel in order to build a 'single source' and to measure advertising efficiency.

Catalogue: WM3 2007
Authors: Jean-Luc Stehlé, Laurent Battais
June 3, 2007

Research papers

Personal web spaces and social networks

This paper discusses the phenomenon of online personal spaces and what this means for business. Looking ahead, beyond Web 2.0, the wider implications of a networked world are considered.This paper incorporates new quantitative findings.

Catalogue: WM3 2007
Authors: Caroline Vogt, Stuart Knapman
Company: Microsoft
June 3, 2007

Research papers

Building an online rural panel in an offline market

The paper relates the story of building an online rural panel in Malaysia, an emerging market with low Internet penetration. Until now, tapping the rural mind has been a time consuming, costly and unreliable business; but we can't do without those...

Catalogue: Asia Pacific 2007
Authors: Sandra van Hellemond, Hubertien Koopman
March 12, 2007

Research papers

The low income consumer

This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, with information from 14 countries in Latin America, including the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia),...

Catalogue: Latin America 2006
Author: Ana Cláudia Hernandes Fioratti
October 20, 2006

Research papers

Response rates

This paper argues that truly active and fully beneficial panel management can only be achieved by identifying and exploring the various factors affecting response rates.Not only is a pragmatic approach to response rates the cornerstone of successful...

Catalogue: Panel Research 2006
Author: Andrei Postoaca
Company: Ipsos MRBI
October 8, 2006