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Videos

Market research in times of crisis

There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this presentation, Holly Carter, Director of Product Marketing at Confirmit...

Catalogue: ESOMAR TV: North America & Europe at Home
Author: Holly Carter
Company: Forsta
April 30, 2020

Videos

Market research in times of crisis

There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this webinar, Holly Carter, Director of Product Marketing at Confirmit will...

Catalogue: ESOMAR TV: Asia Pacific at Home
Author: Holly Carter
Company: Forsta
April 16, 2020

Webinars

Best of ESOMAR Belgium- A virtual event!

Early September speakers from all over the world presented their work and thinking at the 2019 ESOMAR Congress in Edinburgh. The three-day conference was bursting with speeches, panel discussions and keynotes on Transformation, the 2019 congress...

Catalogue: Webinars 2019
Authors: Steliana Ifrim, Wim Hamaekers, Katia Pallini, Ray Poynter, Ennio Armato, Matthew Roberts
Companies: One Inch Whale, InSites Consulting, FFIND DE
November 26, 2019

Videos

The state of global research

Join Ray as he shares some of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are....

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Ray Poynter
September 8, 2019

Videos

10 things you need to know about the state of global market research

Join Ray Poynter as he extracts and shares 10 key messages from this year's ESOMAR Global Prices Study and Global Market Research Report. Find out the latest stats on how much market research is traditional and how much is based on newer approaches....

Catalogue: Congress 2018
Author: Ray Poynter
September 23, 2018

Research papers

The Internet of Things

The Internet of Things (IoT), the network of physical objects that contain embedded technology to communicate and sense or interact with their internal states or the external environment, has quickly become a hot topic for 21st century businesses and...

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Author: Miguel Ramos
Company: Forsta
November 18, 2016

Magazines

Revue Française du Marketing (Septembre 2014)

Quatre articles composent ce numéro de rentrée de la Revue Française duMarketing. Nous l'avons volontairement souhaité inscrit dans la «modernité» en retenant pour ce numéro un article sur les neurosciences et trois articles...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
September 1, 2014

Research papers

Mobile research goes to the game

This paper shares the story of our mobile research evolution from early stages and challenges trough to the current state of play opportunities. This approach is unique because as far as we know there has been little documented mobile advertising...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sally Joubert, James Burge, Georgia Phillips
May 13, 2014

Research reports

Answers to contemporary market research questions

ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Ray Poynter, Sue York
March 1, 2014