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Videos

Women perspective on uniting human and technology in research

An all women panel of industry leaders discussing the future of research through the lens of technological progress.

Catalogue: Congress 2023
Authors: Liubov Ruchinskaya, Linda Elisha, Elina Halonen, Sylvie Verbiest
October 5, 2023
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Citation

Ruchinskaya, Elisha, Halonen and Verbiest (2023a, October 05). Women perspective on uniting human and technology in research. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/women-perspective-on-uniting-human-and-technology-in-research


Videos
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Citation

Kallman, A. (2023a, October 05). Great techspirations. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/great-techspirations


Videos

Pro bono research for Light Of Life Trust

Let's take a look at the lives of typical rural Indian women and understand what social norms and practices prevent them from achieving economic advancement. Our understanding will help unveil major barriers to women's participation in upskilling and...

Catalogue: Insights Festival 2020
Authors: Indu Upadhyay, Sheela Iyer
Companies: IPSOS, Light of Life Trust
September 16, 2020
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Citation

Upadhyay and Iyer (2020a, September 16). Pro bono research for Light Of Life Trust. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/pro-bono-research-for-light-of-life-trust


Videos

Breaking the silence

This presentation talks about research made adifference in the lives of women in Mongolia. UNFPAMongolia, in collaboration with the Mongolian government with funding from theSwiss Agency for Development and Cooperation, initiated the...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Nastasha Francesca Jimenez
September 8, 2019
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Citation

Jimenez, N. F. (2019a, September 08). Breaking the silence. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/breaking-the-silence


Videos

Positive gender portrayal in advertising

Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications.

Catalogue: Congress 2018
Author: Andrew Geoghegan
Company: Diageo
September 23, 2018
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Citation

Geoghegan, A. (2018a, September 23). Positive gender portrayal in advertising . ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/positive-gender-portrayal-in-advertising-


Videos

Menstrual hygiene management study in DRC

This very important piece of research is something that could make a real difference to half the population.

Catalogue: Congress 2018
Author: Martin Kern
September 23, 2018
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Citation

Kern, M. (2018a, September 23). Menstrual hygiene management study in DRC. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/menstrual-hygiene-management-study-in-drc


Videos

Thought leadership from win

Half of the population is women, making it a large and attractive market for many companies, but many are struggling to adapt. Women are still seen under certain stereotypes and it is still difficult for some companies to achieve a real and lasting...

Catalogue: Congress 2018
Author: Urpi Torrado
September 23, 2018
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Citation

Torrado, U. (2018a, September 23). Thought leadership from win. ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/thought-leadership-from-win


Videos

Advertising for equality (Spanish)

Back in 2016, Facebook presented a meta-analysis to ABI aiming to share how its brands were performing on Facebook campaigns and what were the main opportunities to improve their presence in the platform.One of the main findings was that the female...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Isabela Aggiunti
Company: Facebook
May 14, 2018
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Citation

Aggiunti, I. (2018a, May 14). Advertising for equality (Spanish). ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/advertising-for-equality-spanish-


Videos

How female representations shaped female emotions and consumption over the decades (Spanish)

We are paralyzed by information and data. But what happens with emotions and how can it shape a research process and insight generation and understanding? We want to make audience FEEL how female representations have shaped female consumption over...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Mariela Mociulsky, Ximena Díaz Alarcón, Eugenia Tarzibachi
May 14, 2018
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Citation

Mociulsky, Alarcón and Tarzibachi (2018a, May 14). How female representations shaped female emotions and consumption over the decades (Spanish). ANA - ESOMAR. Retrieved November 29, 2023, from


https://ana.esomar.org/documents/how-female-representations-shaped-female-emotions-and-consumption-over-the-decades-spanish-