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Research papers

The application of market research to retail merchandising

As the retail trade faces up to the reality and consequences of retail saturation together with an increasingly demanding customer, so it is being forced to understand and react to that consumer. Gone are the days of pile it high, sell it cheap...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: Maureen Johnson, Gill Welch
June 15, 1989
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Citation

Johnson and Welch (1989a, June 15). The application of market research to retail merchandising. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-application-of-market-research-to-retail-merchandising


Research papers

Brands VS stores

The complexities of differentiating between Brand and Store Loyalty are best documented in FMCG - and in particular Packaged Groceries. This paper addresses that industry but its findings are also relevant to all other product areas which involve...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Greg Ward
June 15, 1989
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Citation

Ward, G. (1989a, June 15). Brands VS stores. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/brands-vs-stores


Research papers

Retailer/supplier relationships in plastic cards and payment systems

This paper examines the current Australian plastic cards and payment systems situation and describes how and why a 'dominant' retailer is attempting to shape retailer/supplier relationships in this particular channel of distribution so as to add...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Steve Worthington
June 15, 1989
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Citation

Worthington, S. (1989a, June 15). Retailer/supplier relationships in plastic cards and payment systems. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/retailer-supplier-relationships-in-plastic-cards-and-payment-systems


Research papers

Customer service as a component of retailing strategy

This paper considers the issues involved in developing a customer service strategy concurrently with the overall strategy for the business. It takes the view that customer service is as important a component of the retail offer as is the merchandise...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: David Walters
June 15, 1989
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Citation

Walters, D. (1989a, June 15). Customer service as a component of retailing strategy. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/customer-service-as-a-component-of-retailing-strategy


Research papers

A data bank about the functioning of one urban area commercial appliance

This document explains the installation of a data bank about the functionning of a commercial appliance in an urban area . which is done from a survey concerning the buying behaviour of the households. This was realized for the first time in 1973 for...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Author: Michel Watel
June 15, 1989
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Citation

Watel, M. (1989a, June 15). A data bank about the functioning of one urban area commercial appliance. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/a-data-bank-about-the-functioning-of-one-urban-area-commercial-appliance


Research papers

Segmentation by lifestyle of the consumers in Barcelona's metropolitan area

In the present paper the main findings from a study done in Barcelona's Metropolitan Area are presented with the purpose of determining the most important existing segments by lifestyles and the implications of these styles in the future of...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: Guillermo Cisneros, Lluis Martinez-Ribes
June 15, 1989
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Citation

Cisneros and Martinez-Ribes (1989a, June 15). Segmentation by lifestyle of the consumers in Barcelona's metropolitan area. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/segmentation-by-lifestyle-of-the-consumers-in-barcelona-s-metropolitan-area


Research papers

The added value of a two year guarantee

This paper concentrates on two main areas - the positioning of a furniture retail store using the added value of a two year guarantee on all products and a suggested typology of shoppers. In 1975 it was decided to position the Morkels furniture...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: John Rice, Derek Russell
June 15, 1989
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Citation

Rice and Russell (1989a, June 15). The added value of a two year guarantee. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/the-added-value-of-a-two-year-guarantee


Research papers

Customer databank systems: Principles for making today's retail service offer a matter of organisation

Three principles, drawn from several hundred experiments on positioning service businesses, help to summarise why a customer databank system assists the retailer in the continuity of organisation-wide strategic planning. Principle 1 : In marketing a...

Catalogue: Seminar 1989: Adding Value To Retail Offerings
Authors: Oscar Schneersohn, Chris Macrae
April 24, 1989
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Citation

Schneersohn and Macrae (1989a, April 24). Customer databank systems: Principles for making today's retail service offer a matter of organisation. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/customer-databank-systems-principles-for-making-today-s-retail-service-offer-a-matter-of-organisation