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Godwin and Thorogood (1965a, June 15). The integration of advertising research. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/the-integration-of-advertising-research
Britt, S. H. (1965a, June 15). What about consumer behavior and the behavioral sciences?. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/what-about-consumer-behavior-and-the-behavioral-sciences-
Rogers, K. (1965a, June 15). The identity crisis of the market researcher. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/the-identity-crisis-of-the-market-researcher
Rohde, O. W. (1965a, June 15). The Delta Copy Test . ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/the-delta-copy-test-
Perruche, L. (1965a, June 15). Medium term forecast of cinema attendance in France. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/medium-term-forecast-of-cinema-attendance-in-france
Berent, P. H. (1965a, June 15). Red herrings in advertising research. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/red-herrings-in-advertising-research
Ehrenberg and Bird (1965a, June 15). Intentions-to-buy and claimed brand-usage. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/intentions-to-buy-and-claimed-brand-usage
de Leve, S. (1965a, June 15). Basic research for product planning and product development. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/basic-research-for-product-planning-and-product-development
Pavlis, L. (1965a, June 15). A short method of testing the brand image. ANA - ESOMAR. Retrieved March 28, 2024, from
https://ana.esomar.org/documents/a-short-method-of-testing-the-brand-image