You searched for: "*"

The results has been filter on Authors containing Lu����s Alfredo Lagos.
ANA has found 1 results for you, in 147 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Is the product becoming the key player again?

Researchers have found that really strong brands have gone a step beyond achieving differentiation to develop deep relationships with consumers. In other words, product differentiation is not enough. In a deep relationship, hence in a strong brand,...

Catalogue: Latin America 2005
Authors: Luís Alfredo Lagos, Paula Carramenha
October 23, 2005