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Research papers

A world of diminishing distance

Many centuries ago, the term "direct marketing" was a conspicuous fact of life for those involved in the very beginnings of human trade and commerce. As man moved from the most primitive hunter- gatherer societies - within the scope of extended...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Robert A. Schmitz, Marc L. Rovner
June 15, 1992
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Citation

Schmitz and Rovner (1992a, June 15). A world of diminishing distance. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-world-of-diminishing-distance