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Videos

Driver analysis as a gateway to advanced analytics

This interactive how-to session will start with a simple example of how to do a basic driver analysis and will then introduce advanced analytics that can make it more powerful. This Principles Express Live session is derived from the University of...

Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Jeffrey Henning
September 8, 2019

Webinars

Questionnaire design best practices

Questionnaire design is both art and science - but much of the science continues to be ignored by researchers today. Jeffrey will share design practices informed by research on research that you can immediately begin to apply. He'll review the...

Catalogue: Webinars 2021
Authors: Jeffrey Henning, Stephen Kraus
May 19, 2021

Webinars

Driver analysis as a gateway to advanced analytics

A common reason for conducting surveys is to help organizations determine what to prioritize, by determining which aspects have the biggest impact on customer satisfaction, loyalty, or advocacy.Join Jeffrey Henning of the MRII and Keith Chrzan of...

Catalogue: Webinars 2020
Authors: Jeffrey Henning, Keith Chrzan
May 20, 2020

Webinars

From Story to Glory

ESOMAR has joined with our education partner, the Market Research Institute International at the University of Georgia Center for Continuing Education, to deliver a series of education-oriented webinars on some of the most...

Catalogue: Webinars 2020
Authors: Jeffrey Henning, Angela Canin, Reg Baker
April 8, 2020

Webinars

Theory and back again: A researcher's tale

Join Zontziry 'Z' Johnson of Zappi for a presentation on the market research process and how it drives business decisions. Theoretically, market research is a core set of steps that works in conjunction with the rest of an organization's efforts...

Catalogue: Webinars 2020
Authors: Jeffrey Henning, Zontziry Johnson, Angela Canin
Company: ZappiStore
July 8, 2020

Webinars

What makes for a successful, growing research agency?

The secret to growing a successful research agency is really no secret at all. It is all around us, exemplified by those companies who consistently grow, both in size and in stature. In this webinar, we will examine the evidence before us - what...

Catalogue: Webinars 2021
Authors: Simon Chadwick, Jeffrey Henning
April 21, 2021