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Research papers

A fresh round of drinks

The ongoing global recession makes it exceedingly difficult for brands to remain distinct and popular, especially in a market as competitive as the Eastern European beer market. This paper demonstrates the merits of using the natural human powers of...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Jonathan Gable, Yvan Goupil
March 26, 2012
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Citation

Gable and Goupil (2012a, March 26). A fresh round of drinks. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/a-fresh-round-of-drinks