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Research papers

A pint of lager and panel membership

In April 2006, BSkyB commissioned Ipsos MORI to provide an accurate, timely, actionable, and credible media currency for out-of-home sports viewing in Great Britain.A proprietary online panel approach was adopted, to allow weekly reporting to advise...

Catalogue: Panel Research 2007
Authors: Anne Barnsdale, Leo Malagoni
Company: Ipsos MRBI
October 28, 2007
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Citation

Barnsdale and Malagoni (2007a, October 28). A pint of lager and panel membership. ANA - ESOMAR. Retrieved July 01, 2025, from


https://ana.esomar.org/documents/a-pint-of-lager-and-panel-membership