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Research papers

ITV - Worth measuring?

One could argue that it is not possible to measure the audience of a new medium until that medium - and hence, an audience for it - actually exists. In the United States, buyers and sellers of interactive media have estimated audiences for...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Robert J. Burgess, Maritza DiSciullo
June 9, 2002