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Research papers

Utilizing segmentation throughout the research program as another means of audience measurement

This paper discusses the steps taken by VH1 Research&Planning to imbue a segmentation study conducted in 1999 into other research tools, including qualitative brand work, ethnographic research and quantitative brand tracking, and using results from...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Colleen Fahey Rush, Danielle N. O'Reilly
June 9, 2002

Research papers

Better television audience measurement through cable and satellite set top boxes

Digital set top boxes (DSTBs) offer broadcasters, agencies and advertisers a potential measurement technology and sample size to provide set tuning data, virtually down to the second, for even the most fragmented TV markets based on what eventually...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Bill Harvey, Russ Booth, Tony Jarvis
June 9, 2002

Research papers

Digivolving digital kids

This paper demonstrates how, in an increasingly competitive and cluttered media marketplace, sophisticated audience research can work with and compliment marketing strategy in order to pinpoint targets, minimise wastage and identify growth...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Shari Donnenfeld, Caroline Dukes
June 9, 2002

Research papers

Effect of short time viewing patterns on ratings and shares

There is a special type of convergence between TV and the Internet. With an increasing number of channels the process of search in TV becomes more similar to the process of search in the Internet. The criterion of 'stickiness' therefore becomes more...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Bernhard Engel
June 9, 2002

Research papers

ITV - Worth measuring?

One could argue that it is not possible to measure the audience of a new medium until that medium - and hence, an audience for it - actually exists. In the United States, buyers and sellers of interactive media have estimated audiences for...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Robert J. Burgess, Maritza DiSciullo
June 9, 2002

Research papers

Who's watching my ADS?

This paper looks at the results of a study on quality of viewing (in terms of level of attention to program), and how this data can be used to improve the efficiency of real world media planning.

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Brian Rock, Robert Chard
June 9, 2002

Research papers

First experiences of harmonized TV ratings in Latin America

The harmonization criteria regarding TV measurement across countries is now a reality in Latin America with a pan-regional TV rating database in its first stage with Argentina, Brazil, Chile and Mexico audiences. The objective of this paper is not...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Luisa Fernanda Streber, Boris Pauzner, Carlos Alberto Huaira Contreras
Company: IBOPE Inteligencia
June 9, 2002

Research papers

Heuristic algorithms as a basis for intelligent meters

The author has conducted analyses of viewing patterns among respondents within households in a test panel of peoplemeter households in the United States, investigating how predictable and habitual viewing behavior is within a household. Pattern...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Paul J. Donato
Company: Nielsen
June 9, 2002

Research papers

Trash and treasures of duplication

This paper presents early cross-media results from Arbitron's 2002 portable people meter (PPM) panel in the Philadelphia (United States) market. Previous results from the small-scale PPM panel in Wilmington (Delaware) in 2001 suggested important...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Roberta M. McConochie, Beth Uyenco
Companies: Nielsen, OMD Group
June 9, 2002