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Research papers

TV viewing patterns in Internet access homes

The main objective of this paper is to provide new information on the viewing patterns in homes with Internet access. Only the panel methodology is capable of supplying longitudinal information and when more people meter-based results are published,...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Author: Heikki J. Kasari
June 9, 2002
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Citation

Kasari, H. J. (2002a, June 09). TV viewing patterns in Internet access homes. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/tv-viewing-patterns-in-internet-access-homes


Research papers

The role of niches and elites in TV audience fragmentation

The paper describes a preliminary approach to understanding the dynamics of niche viewing populations and their role in supporting multiple viewing options within an increasingly fragmented television landscape. The paper's arguments are informed by...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Stacey Lynn Koerner, David J. Leroy
June 9, 2002
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Citation

Koerner and Leroy (2002a, June 09). The role of niches and elites in TV audience fragmentation . ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-role-of-niches-and-elites-in-tv-audience-fragmentation-


Research papers

Internet panel as a tool for TV programme appreciation research

Programme appreciation is a much-used tool for programming purposes and programme development within public broadcasting organisations in the Netherlands. NOS Publieke Omroep requires daily reporting shortly after the programme broadcast. Measurement...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Marion Appel, Marjan Hammersma
Company: GfK
June 9, 2002
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Citation

Appel and Hammersma (2002a, June 09). Internet panel as a tool for TV programme appreciation research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/internet-panel-as-a-tool-for-tv-programme-appreciation-research


Research papers

The future is now

The portable people meter (PPM) is a promising new media research tool that makes it possible to automatically track consumers' exposure to the electronic media. An inaudible code is inserted into the audio signal of radio, broadcast and cable...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Robert H. Patchen, Beth Webb
Company: Nielsen
June 9, 2002
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Citation

Patchen and Webb (2002a, June 09). The future is now. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-future-is-now