You searched for: "*"

The results has been filter on Catalogues containing ESOMAR/ARF WAM Conference 2004: Television.
ANA has found 11 results for you, in 293 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Getting an IPG

The purpose of this paper is twofold: explore the impact of an Interactive Program Guide (IPG) on TV tuning once an IPG is deployed in a home; and explore the use of IPGs, user feedback, advertising exposure, and click through rates, with user...

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Fontana Fitzwilson, Stan Seagren
June 18, 2004
×

Citation

Fitzwilson and Seagren (2004a, June 18). Getting an IPG. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/getting-an-ipg


Research papers

Idolised advertising

This paper sets out to prove that viewers that become deeply involved in event television programs, such as Idol, respond more positively to advertising.The nature of the program offers multiple touch points for viewers to form bonds with the event....

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Jim Alexander, Doug Peiffer
June 18, 2004
×

Citation

Alexander and Peiffer (2004a, June 18). Idolised advertising. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/idolised-advertising