You searched for: "*"

The results has been filter on Companies containing Stichting Kijkonderzoek (SKO).
ANA has found 7 results for you, in 121 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Streaming TV: Making the connection

Online TV viewing has proven most dynamic last year. The Netherlands has the second largest broadband penetration in the world and is a forerunner in streaming of TV programmes. The association of public broadcasters NPO includes video on demand...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Authors: Gerwin Bok, Bas de Vos, Enrico Verhulst, Mariana Irazoqui
Companies: Stichting Kijkonderzoek (SKO), GfK
June 1, 2008

Research papers

How reliable is my audience?

With a fast growing digital television reception, the Netherlands faces an increase in the supply of digital channels to be included in the audience measurement. The total penetration of digital reception increased from 17.2% in the second half of...

Catalogue: WM3 2009: Change Is In The Air...
Authors: Bas de Vos, Mariana Irazoqui, Jeroen Nikkel, Adriaan Hoogendoorn
Companies: Stichting Kijkonderzoek (SKO), GfK
May 7, 2009

Research papers

Is a rating still a rating?

As the main goal of Dutch Television Audience Measurement, SKO is to accurately measure all TV viewing it was necessary to solve the problem of Time Shift Viewing (TSV). In Holland, the rollout of PVRs as well as Video on demand services is strong.In...

Catalogue: WM3 2007
Authors: Marion Appel, Bas de Vos
Companies: Stichting Kijkonderzoek (SKO), GfK
June 3, 2007

Research papers

Social TV and the clockwork orange

Social media are hot - Facebook, Twitter or YouTube- everyone can share viewer experiences. Rather than focus on the influence that 'new' social media have on television viewers, this paper stresses the importance of 'old' social viewing: watching...

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Authors: Bas de Vos, Liesbeth Nekkers, Jeroen Verspeek, Mariana Irazoqui
Companies: Stichting Kijkonderzoek (SKO), GfK
October 21, 2010

Research papers

Is anybody home?

This paper discusses a method to incorporate out-of-home viewing in the TAM ratings. In some cases the audience profile of channels and their programmes could be dramatically different if this viewing behaviour would be integrated in the ratings.

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Lex van Meurs, Nelly Kalfs
Companies: Stichting Kijkonderzoek (SKO), GfK
June 17, 2003

Research papers

Is a rating still a rating?

As the main goal of Dutch Television Audience Measurement, SKO is to accurately measure all TV viewing it was necessary to solve the problem of Time Shift Viewing (TSV). In Holland, the rollout of PVRs as well as Video on demand services is strong.In...

Catalogue: WM3 2007
Authors: Marion Appel, Bas de Vos
Companies: Stichting Kijkonderzoek (SKO), GfK
June 3, 2007