Resources Library by ANA

Who will shape the future of market research?

This paper studies cultural and economic trends and the views of market research professionals in three of the world's largest markets - Brazil, China and India - and hypothesizes as to how the respective cultures of these three countries might...

Catalogue: Latin America 2006

Author: Mike Gadd

October 8, 2006

Deep-dive research

The paper highlights the original methods of Deep Dive Research developed by BISAM (Center of sociological and marketing research) for the Coca-Cola Company in Kazakhstan. The research - based on a complex implementation of qualitative methods as...

Catalogue: Congress 2006: Foresight

Authors: Karlygash Rakhimova, Leonid Gurevich

Companies: BISAM Central Asia, The Coca-Cola Company

September 17, 2006

Global brands and Chinese strivers

This paper addresses two questions: what defines Chinese consumers in the context of Asia, and the world? And how do you build globally consistent platforms while respecting and reflecting Chinese characteristics?The paper is based on an annual...

Catalogue: Asia Pacific 2005

Authors: Xiaoyan Zhao, Don Simons

March 13, 2005

Is pester power dead?

This paper provides a unique insight into the response of food manufacturers, retailers and advertisers to key challenges that affect marketing to children in 2005.These include the possible banning of food advertising to children, concerns over...

Catalogue: ESOMAR Conference On Age 2005

Author: Neil Samson

January 30, 2005

Ideas for business

The paper considers the use of Creative Idea Generation techniques with business respondents, in both group discussions and individual interviews, with particular reference to employee research conducted across six countries for BT, the United...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2004

Author: Mary Bard

November 28, 2004

Satisfaction matters

Within the mobile division of KPN, customer satisfaction and loyalty research provide essential information that helps guide the management of all business processes.In 2003 integral quarterly measurement of customer satisfaction as a leading Key...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Authors: Harm Hartman, Bert Boerma

November 7, 2004

Brand personality research goes online

Brand personality, initially explored by J. Plummer (1985) and later studied by J. Aaker (1997), is an idea that brands have 'personalities' or a set of human characteristics associated or linked with a brand in many people's minds.It reflects how...

Catalogue: ESOMAR Conference on Marketing 2004

Authors: Joseph Plummer, Ping-yi Lee

October 10, 2004

Linking corporate responsibility to corporate performance

The issue related to the role of corporate social responsibility in designing companies' strategies and activities is extremely timely, as is shown by recent political decisions at European and national levels as well as the growing interest of...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Caterina Carroli, Fabrizio Maria Pini

May 11, 2004

Looking from both sides of the fence...

This papers provides a dialogue which gives conference attendees the chance to have an inside view on the two sides of qualitative research - practitioner and client. The paper explores the key to the challenges involved, talks to other senior...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003

Authors: Lee Ryan, Ariane Burgess

November 5, 2003