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Research papers

The paradox of success

Failure is the essential ingredient that nobody talks about or acknowledges and everyone tries desperately and understandably to avoid. But as any inventor, creative or entrepreneur knows, great ideas are not born perfect but are forged in the...

Catalogue: Congress 2008: Frontiers
Author: John Kearon
Company: BrainJuicer
June 15, 2008
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Citation

Kearon, J. (2008a, June 15). The paradox of success . ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/the-paradox-of-success-


Research papers

Creative consumer

This paper is the story of the author's search for creative consumers, complete with investigations, detours, dead ends, findings and eventual breakthrough in identifying Creative Individualists, together with their intriguing implications and...

Catalogue: Innovate 2006
Author: John Kearon
Company: BrainJuicer
May 10, 2006
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Citation

Kearon, J. (2006a, May 10). Creative consumer. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/creative-consumer


Research papers

A fresh approach to concept testing

With large companies committed to organic growth, innovation is once again central to their mission and the need for concept screening and testing greater than ever.These companies face huge budget pressures while maintaining the 'consumer's voice'...

Catalogue: Congress 2005: Making A Difference
Author: John Kearon
Company: BrainJuicer
September 21, 2005
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Citation

Kearon, J. (2005a, September 21). A fresh approach to concept testing. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/a-fresh-approach-to-concept-testing


Research papers

Speeding up innovation and squeezing more insights

Innovation research, crucial though it is to the process, takes significant amounts of time and can be a huge momentum killer, requiring four to six weeks for each round of results. When the results are less than hoped for, there is little or no time...

Catalogue: ESOMAR Conference 2005: Innovate!
Author: John Kearon
Company: BrainJuicer
February 27, 2005
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Citation

Kearon, J. (2005a, February 27). Speeding up innovation and squeezing more insights. ANA - ESOMAR. Retrieved April 24, 2024, from


https://ana.esomar.org/documents/speeding-up-innovation-and-squeezing-more-insights