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Coffey, Appel and Joyce (1992a, June 15). Two practical market research tools for assessing the value of television advertising. ANA - ESOMAR. Retrieved November 07, 2024, from
Joyce, T. (1991a, June 15). Models of the advertising process. ANA - ESOMAR. Retrieved November 07, 2024, from
https://ana.esomar.org/documents/models-of-the-advertising-process
Joyce, T. (1990a, June 15). The potential for multi-country media research. ANA - ESOMAR. Retrieved November 07, 2024, from
https://ana.esomar.org/documents/the-potential-for-multi-country-media-research
Joyce, T. (1980a, June 15). What do we know about how advertising works?. ANA - ESOMAR. Retrieved November 07, 2024, from
https://ana.esomar.org/documents/what-do-we-know-about-how-advertising-works--2021
Joyce, T. (1978a, June 01). Advertising and purchasing. ANA - ESOMAR. Retrieved November 07, 2024, from
https://ana.esomar.org/documents/advertising-and-purchasing
Joyce, T. (1978a, June 01). Effective media selection. ANA - ESOMAR. Retrieved November 07, 2024, from
https://ana.esomar.org/documents/effective-media-selection
Joyce, T. (1971a, June 15). Further thoughts on advertising research. ANA - ESOMAR. Retrieved November 07, 2024, from
https://ana.esomar.org/documents/further-thoughts-on-advertising-research
Joyce, T. (1967a, August 01). The new housewife. ANA - ESOMAR. Retrieved November 07, 2024, from
https://ana.esomar.org/documents/the-new-housewife
Joyce, T. (1967a, June 15). What do we know about how advertising works?. ANA - ESOMAR. Retrieved November 07, 2024, from
https://ana.esomar.org/documents/what-do-we-know-about-how-advertising-works-