Resources Library by ANA

Measuring and managing the corporate image

We are delighted to have the opportunity of speaking today in a session devoted to Corporate and Strategic Planning. The existence of such a session reflects the growing importance attached to corporate image, and recognition of the researcher's role...

Catalogue: ESOMAR Congress 1989

Authors: Stewart Lewis, Robert M. Worcester

Company: IPSOS

September 1, 1989

The history of public opinion polls

Anyone can sound public opinion. In Athenian Greece it was done with demos, but only a tiny elite had a say; in the 18th Century the Frenchman J. Hector St John de Crevecoeur travelled the American colonies probing the public mood, in the 19th...

Catalogue: ESOMAR Congress 1987

Author: Robert M. Worcester

September 1, 1987

Corporate image research

Corporate research encompasses all aspects of research conducted among publics of importance to the corporation, company or organisation in their direct role other than as customers. Consumers are obviously the primary target of marketing research,...

Catalogue: Consumer Market Research Handbook

Author: Robert M. Worcester

August 1, 1986

Introduction

This section, as in earlier editions, concentrates on marketing research techniques. While the section is aimed principally at practitioners and students of market research, it may also prove useful to the market research user as a guide to the...

Catalogue: Consumer Market Research Handbook

Author: Robert M. Worcester

August 1, 1986

Introduction

Less than five per cent of attitude research is represented by the opinion polls published in the newspapers and broad- cast on the radio and television. Yet most public attention is focussed on this aspect of the market research industry....

Catalogue: Seminar 1986: Opinion Polls

Author: Robert M. Worcester

June 15, 1986

The role of the employee in retail profitability

In 1976, Woolworth's management were given a clear indication that a problem existed when MORI presented the findings of a major study they had carried out on the attitudes of Woolworth employees to the company. Although the main objective of the...

Catalogue: ESOMAR Congress 1981: Research For Profitability

Authors: Keith Willoughby, Robert M. Worcester

Company: IPSOS

August 23, 1981

How British and American employees view their companies and their jobs

This paper examines American and British attitude data bases and compares American managers' and employees' attitudes to British managers' and employees' attitudes. Data for these comparisons are derived from: Hay Associates and ORC in the USA, and...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Authors: Michael R. Cooper, Robert M. Worcester

June 15, 1981

Journalistic developments in the use of opinion polls: Open discussion

Open discussion about the "Journalistic developments in the use of opinion polls".

Catalogue: ESOMAR/WAPOR Seminar 1980: Opinion Polls

Authors: Robert M. Worcester, Adam Raphael, Hans L. Zetterberg, Elisabeth Noelle-Neumann, Thomas Marcotty, Peter Kellner, Norman L. Webb, John Roberts

June 15, 1980

How others see us

This paper presents the results of a European study which examined the attitudes of the professional and managerial social classes in Belgium, France, Great Britain, The Netherlands and West Germany towards the image of countries and companies...

Catalogue: AMA/ESOMAR Conference 1979: It Won't Work Here

Author: Robert M. Worcester

March 1, 1979