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Research papers

Category management

This paper describes the Category Management methodology used through Consumer Panel information in different countries in Latin America (Argentina, Brazil and Chile), aimed at opportunities for manufacturers and retailers in the search for the best...

Catalogue: Latin America 2004: Integrating Diversity Across the Continent
Authors: Ana Cláudia Hernandes Fioratti, Dionisio Seissus García
October 24, 2004

Research papers

The low income consumer

This paper presents the Study on Low-Income Consumers (LICs) based on the Consumer Panel, with information from 14 countries in Latin America, including the South Cone (Argentina and Chile), the Andean Region (Peru, Venezuela, Bolivia and Colombia),...

Catalogue: Latin America 2006
Author: Ana Cláudia Hernandes Fioratti
October 20, 2006