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Research papers

The application of panel methodology to research on mobility

The panel is a research method frequently applied to surveys on fast moving consumer goods and media; consumption, exposure to advertising and purchasing behavior are measured in relation to the marketing mix of products. The panel uses methodologies...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Authors: Vittorio Bossi, Carlo Moroni
June 15, 1994
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Citation

Bossi and Moroni (1994a, June 15). The application of panel methodology to research on mobility. ANA - ESOMAR. Retrieved April 23, 2024, from


https://ana.esomar.org/documents/the-application-of-panel-methodology-to-research-on-mobility