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Research papers

Life times in Latin America

This paper describes a new segmentation methodology based on socio- cultural variables which combined with socio-demographic variables tell of a new reality - vital stages that in the past respected a certain temporal sequence but which today are...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Mónica S. Markwald, Maria Medio
Companies: , RISC International (Europe) SA
June 15, 1999

Research papers

The ten C's

For some years now, people have been studying the trends underlying the changes taking place in today's society and developing what has become a real research technique: "socio- trends analysis". A number of studies have been carried out rising this...

Catalogue: Seminar 1989: Is Marketing Keeping Up With The Consumer?
Authors: Vanni Codeluppi, Daniel Weber
Company: RISC International (Europe) SA
June 15, 1989

Research papers

How to meet client's needs?

Modem society is characterized by change : technological, political, economic... These changes all contribute to socio-cultural evolution, that is to say our evolving vision our ourselves and of the society in which we live. This, in turn, influences...

Catalogue: Seminar 1993: Marketing And International Research
Authors: Michel Ladet, François Montrelay
Company: RISC International (Europe) SA
June 15, 1993

Research papers

The brand audit

This paper is divided into two parts. The first part will outline some elements of a semiotic theory of the brand. In the definition of the brand identity, a crucial point is an identification of basic values and the distinction of these from a more...

Catalogue: Seminar 1992: The Challenge Of Branding Today And In The Future?
Author: Andrea Semprini
Company: RISC International (Europe) SA
June 15, 1992

Research papers

Monitoring pan-European viewing, values, and consumption

This paper will provide illustrations in relation to the viewing and consumption habits and the socio-cultural trends which have emerged in Europe over the last five years. It will bring some insight into the value profiles of the television channels...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Larry Hasson
Company: RISC International (Europe) SA
June 15, 1996

Research papers

Life times in Latin America (Spanish)

This paper describes a new segmentation methodology based on socio- cultural variables which combined with socio-demographic variables tell of a new reality - vital stages that in the past respected a certain temporal sequence but which today are...

Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Authors: Mónica S. Markwald, Maria Medio
Companies: RISC International (Europe) SA, Markwald La Madrid & Asociados
June 15, 1999